stage i.
Context & Strategy
We immerse ourselves in your brand’s environment to grasp its ethos and uncover hidden opportunities.
In this phase, we compile every relevant insight — from brand heritage and visual references to market trends and user needs — and establish a firm strategic foundation. By clarifying your objectives and exploring potential directions, we ensure each design choice aligns with the bigger picture. At this stage, we simply listen, analyze, and reflect on your brief.
stage iI.
Core Challenges
We identify the key questions and growth avenues that focus our creative process.
Building on our initial analysis, we pinpoint the pivotal challenges, constraints, and opportunities shaping your project. By consolidating these findings, we develop a refined brief that channels our creative energy toward truly impactful solutions. This approach helps us address not only what you currently need, but also where you can grow in the future.
stage IIi.
Concept Creation
We develop unique ideas that balance aesthetics, functionality, and cultural awareness.
Here, your vision takes form. Through targeted research, sketches, 3D modeling, detailed visualization and iterative testing, we craft designs that resonate with your brand’s values. We consider broader social, moral, and ecological factors to ensure each concept stands out for its depth and integrity. The result is a coherent design proposal primed to leave a lasting impression.
stage iV.
Development
We collaborate closely with your factory, bridging design and manufacturing.
As a design studio, we usually don’t produce in-house. Instead, we partner with your selected manufacturer or production team to bring the concept to life. We provide precise documentation, prododuction-driven research, build prototypes, and maintain open dialogue throughout the workshop process. This collaborative feedback loop helps us refine details, minimize compromises, and preserve the original spirit of the design.
stage V.
Launch & Follow-up
We help your product find its audience through strategic storytelling and support.
Once the design is ready, we guide you in shaping its market presence. We create a communication roadmap, propose visual presentations, and recommend creative partners—from photographers to copywriters—ensuring a cohesive launch. Beyond the initial rollout, we remain available to assess feedback, oversee potential adaptations, and help your product evolve sustainably.